The self-name is an arena for ideological battles between patriarchal and feminism, local and global, social and materialism, and Wangsa, Jaba, and Triwangsa. From an anthropological perspective, for example, names can be studied regarding the reasons behind the behaviour pattern of naming a society. This study seeks to uncover various ideological battles behind the dynamics of making proper names, proper names used, and the meanings contained therein. Moreover, the given study will reveal how the naming process is carried out and how tracing the naming culture of certain groups of people will lead us to socio-political reasons as their background. The research aims to formulate forms of ideological struggle in the self-name of the Balinese people. This study uses a qualitative approach. Data collection was carried out through observation, interviews, and document studies. Data analysis was conducted qualitatively, supported by critical theoretical ideas/thoughts. Based on this, it can be argued that self-name is an arena for ideological battles such as between patriarchal and feministic, local and global, social and materialistic, and Wangsa, Jaba, and Triwangsa. Using the Balinese language, the use of the names of world figures, and the change of name as a consequence of the search for a dynasty.

Key words: critical, ideological, name, self-name, social

DOI: 10.22250/2072-8662-2024-4-87-98

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About the authors

	I Wayan Mudana – Ph.D. (Philosophy), Professor at the Department of Sociology Education, Ganesha University of Education; 11 Udayana str., Bali, 81116, Indonesia; This email address is being protected from spambots. You need JavaScript enabled to view it.
	I Made Sutama – Ph.D. (Philosophy), Professor at the Department of Language Education, Ganesha University of Education; 11 Udayana str., Bali, 81116, Indonesia; This email address is being protected from spambots. You need JavaScript enabled to view it.
	Luh Putu Sri Ariyani – Ph.D. (Philosophy), Associate Professor at the Department of Library, Ganesha University of Education; 11 Udayana str., Bali, 81116, Indonesia; This email address is being protected from spambots. You need JavaScript enabled to view it.
	I Putu Putrayana Wardana – M.T (Master), Assistant Professor at the Department of Library, Ganesha University of Education; 11 Udayana str., Bali, 81116, Indonesia; This email address is being protected from spambots. You need JavaScript enabled to view it.